"Choose a doll and if you can not choose get all 20 for only 2.200 $"
That would then just be the beginning of the fun, because they have to get dressed (600 $) and may want to go to the hairdresser (28 $/hairdo). Then ready for a luncheon between friends on the second floor in the 'American Girl Bistro'. The decor of course is pink and in the food is a lot of pink too......
When I observed the excitement of the girl customers scraping their last saved dollars out of their purses while franticly choosing between the plethora of outfits and accessories my feelings moved between delight and disgust.
Mrs. Pleasant Rowland the founder of 'American Girl' sold her business to Mattel for 700 million dollars. Proof of a resilient American consumerism and a clever marketing strategy?
